interior design advertisement ideas

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Coming up with new Instagram content ideas for interior designers can be daunting. When you’re running a small business—and specifically in the interior design industry—Instagram can feel like a full-time job in itself. To have an engaging presence on the platform, we always recommend posting a minimum of six times a week and adding to stories daily if possible.

If you haven’t jumped on the Stories wagon yet, now is the time! Stories are a great way to show “the process.” Followers love being able to get a glimpse behind the scenes and see how the professionals do it. The key, when deciding whether or not to put something on stories, is to consider your audience. Since Instagram is first and foremost a marketing tool for your business, your top priority should be posting what potential clients will find interesting as opposed to other designers. 

Your actual feed should be a cohesive, lightly edited grid of professional/portfolio shots.Pro tip:be certain you aren’t posting all your project photos as soon as you receive them, even if you only have a few finished projects (more about how to stretch reveal photos into evergreen content here). When you’re sharing other designers’ work that often, it’s so important that you give proper credit (check out our guide to Instagram etiquette here). 

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Add visual white space to your grid by featuring a single product on a solid background + describe how you would use it or style it. Even better, set up a RewardStyle account so you can earn commissions on product links (here’s how). 

Post two design boards and allow followers to choose which one they like best, even if you have already decided. It’s work you’ve likely done anyway, so why not use it to boost engagement?

As you make your interior design marketing plan for 2023, make sure you’re including the most effective techniques that are currently working for other interior designers – and a crucial part of your interior design business plan.

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Whether you have a decent-sized budget for advertising or whether you are completely bootstrapped and have more time than money to grow your interior design business, let’s check out some ideas for you…

Use what you love to really define your message and target market. It may feel counterproductive to shrink the market you are trying to promote your services to but in fact, you are making yourself more attractive to your perfect client.

Showcase your signature style and skills in everything you do to attract your ideal client, if you specialise in creating incredible spaces for kids, then your Instagram should be filled with these spaces and happy kids. If you focus on beach houses then they should be front and centre on your website and portfolio.

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