interior decorator marketing ideas

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Interior designers have to balance a lot on a daily basis — client communication, drafting, reviewing color palettes, billing, and much more. But if interior design marketing is not on your daily schedule, you’re not quite as busy as you should or could be.

Interior design marketing strategies take a lot of work, but they have the potential to bring in a lot of new clients. At Cedreo, we love the fact that interior designers across the industry use our software to create beautiful, photorealistic designs, and we want their businesses to be as successful as possible. That’s why we have put together this post. These proven strategies are going to make marketing your interior design business as easy and rewarding as possible.

A solid interior design marketing plan should include multiple strategies. If you focus too much on one marketing method and it doesn’t work well, you might have missed other opportunities to bring in leads. With the strategies we discuss below, you have plenty to choose from so you don’t fall into that trap.

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If you need to raise local awareness about your interior design business, it’s hard to beat Google My Business. This platform is a massive collection of businesses that maintain profiles with information relevant to their customers. What you do on your Google My Business profile helps to determine how your business shows up in Google search results and Google Maps.

So, how does Google My Business fit in with your interior design marketing? It’s one of the best ways to get local leads for interior design projects. That’s because — as you know — people find services online now. It usually starts with a Google search, and your Google My Business profile is a great way to show up for such a search in organic resultsandMaps results.

When you're looking for an interior designer marketing strategy that works, there are bunches of ways to go about it. And make no mistake, your first job as an interior designer is to market your business then it's to be afabulousinterior designer.

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If you are the interior designer who designs glamorous home offices for entrepreneurs, then be known for that. If you wanna be known as the interior designer who shops Etsy exclusively to create spaces with a history, then be known for that. Pick something that you want to focus on and get known for that.

Pick up the phone or get on Skype and have a chit chat with your dream clients. If you don't have any go find people who'd be interested in working with you and talk to them for 30 minutes. Then you want to listen closely, take notes and figure out what is the emotional reason they hired you.Write down their words (likethey feeloverwhelmed, depressed, hopeless when it comes to pulling a room together) and use them in your marketing.

Because you're building your email list, you want to make sure that your freebie opt-in goodiefixes a problemyour dream client hasandrelates to your design service. As an example, don't offer a freebie about picking the perfect grey paint color and then not have a paint color consult service to sell your clients at the end of that freebie. Make it the first step in your sales funnel.

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